A Few Highlights of Outspoken Media’s Mozinar on Link Building

Link Smarter, Not Harder:

  • 2012 saw the most changes in Google’s search algorithms. Google also greatly improved the speed at which they can implement these algorithm changes.
  • A Strong SEO will: Diversify AND Build brands
  • First rule of Link Building, and SEO, should be: DO NO HARM!
  • Smarter Link Building includes a mix of the following: Time-frame, Expected Value, Resources
  • The Idea Generation Process: not about quotas or “quick wins”
  • Resources are out there! No excuse for “running out of ideas”




Which World Baseball Classic Articles Are Getting The Most Social Reach

I recently (like, 2 minutes ago) did a Google search for “World Baseball Classic News” to see what kind of results would populate on the first page. Although it may not have the global importance of say, the World Cup, the WBC does involve several countries outside of North America, so results and the outlets producing these articles should vary greater than the results of an MLB search, which has teams based in just the United States and Canada.

The top 3 results surprised me, as the first story is about the American team…but written by Fox News Latino. The second result is an article about the Dutch team…written by the San Jose Mercury News. The third result is a column from Fox Sports about the interest levels of the audiences of the countries involved in the tournament.

I really wanted to see if social media “shares” (likes, retweets, etc) have much an influence on first page results of a Google search. What I found, however, was that these day old stories – the top 3 results for a “world baseball classic news” search – had very little social media reach.

Here’s a simple look at which of these 3 stories is getting the most “love” (or lack thereof) on social media.

U.S. Advances in World Baseball Classic

Just 2 shares, both from Twitter.

World Baseball Classic: It’s a Dutch Treat

Just 1 share, also from Twitter.

Column: Everyone else cares about the World Baseball Classic. Can the Americans be far behind?

10 social shares: Twitter (3), Facebook (4), Google + (3)

Which SEO Articles Had The Highest Social Reach Yesterday?

Thanks to the guys over at MuckRack, I am able to see which of yesterday’s SEO articles had the most social reach. Essentially, MuckRack tracks how often an article is shared, whether that be through Twitter, Facebook, or some other form of social media.

A look at the article published yesterday, March 11, 2013.

From SeoMoz:

The Guide to US Census Data for Local SEO

320 total social media Shares for this story, most of which stemming from Twitter, with 234 shares.

Testing: Moving Our Industry Forward

522 total social media shares. Most are from Twitter (313) and Google + (94).

From SearchEngineLand:

Google’s Matt Cutts on Upcoming Penguin, Panda, and Link Networks Update

2,185 total social media shares. Notably Twitter (1,010) and Facebook (519)

“Better Than Google” Claims: Why Doesn’t Anyone Believe Them?

699 total social media shares. Twitter (400) and StumbleUpon (85).


Certainly, this does not cover all of the SEO articles published on the web yesterday, but it does give a glimpse into which stories are being shared the most often. The only criteria I used here was a publication date of March 11th, 2013 and the story had to have been shared by someone I follow on Twitter. (Meaning I only saw this article because of it’s social reach)


These New USF Basketball Jerseys…

USF Basketball Jerseys

USF Basketball Jerseys

Uh, I actually kinda dig’em.

Under Armour just recently unveiled these new basketball jerseys for the University of South Florida Bulls. They will be wearing a green (away) version this week.

I can’t imagine sitting in on an Under Armour design meeting and hearing “yea, so we’re gonna fade the white into yellow and then kinda fade it to a bunch of greens, only to go back to white on the bottom” working. But with the image above, it really all comes together. Touche.