A Few Highlights of Outspoken Media’s Mozinar on Link Building

Link Smarter, Not Harder:

  • 2012 saw the most changes in Google’s search algorithms. Google also greatly improved the speed at which they can implement these algorithm changes.
  • A Strong SEO will: Diversify AND Build brands
  • First rule of Link Building, and SEO, should be: DO NO HARM!
  • Smarter Link Building includes a mix of the following: Time-frame, Expected Value, Resources
  • The Idea Generation Process: not about quotas or “quick wins”
  • Resources are out there! No excuse for “running out of ideas”




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