Link Smarter, Not Harder:
- 2012 saw the most changes in Google’s search algorithms. Google also greatly improved the speed at which they can implement these algorithm changes.
- A Strong SEO will: Diversify AND Build brands
- First rule of Link Building, and SEO, should be: DO NO HARM!
- Smarter Link Building includes a mix of the following: Time-frame, Expected Value, Resources
- The Idea Generation Process: not about quotas or “quick wins”
- Resources are out there! No excuse for “running out of ideas”